While taking a break at the 51 Mile Marker at the Lake of the Ozarks, Nick Smith was inspired as ever by the coexistence of AI and sales, but was searching for a way to put the controls in the hands of sales executives. “Sales has a lot of ‘enablement’ solutions, but not many tools that sales people actually like using” “Imagine if every sales executive had their own robot that performed virtual prospecting tasks.” Drawing on his sales and management experience at companies like CBS Corporation, iHeart Media and others, he began to imagine sales executives building their own cloud-based robots to reduce repetitive, manual tasks and increase revenue opportunities. Now, he just needed a name that combined sales and AI.

Woba is a SaaS aiming to support a stress-free work environment and minimise sick leave.

Cyber Guru operates as a cybersecurity awareness training platform. Cyber Guru serves to educate employees around the dangers and pitfalls of information security. The solutions use stimulating and educational learning paths to cater to those who do not hold specialist roles in the field of Cyber Security.